CALIFORNIA STATE UNIVERSITY, SACRAMENTO

College of Business Administration

MGMT 170 - Fundamentals of Business Strategy

FORMAT FOR CASE STUDY

I. State your diagnosis of the primary problems (i.e., root causes) and secondary problems (i.e., symptoms) in the case. Be thorough in stating each problem.

II. Answer the case study questions provided by the instructor. Your answers should be thorough, complete, and focus sharply on the questions.

III. State the key lessons or ideas you take away from your study of the case. State each lesson thoroughly.

GENERAL GUIDELINES

Draw information from the text chapters and journal articles (minimum of five journal articles from the following journals: Journal of Small Business Management, Journal of Business Venturing, Entrepreneurship Theory and Practice, and American Journal of Small Business) to support your answers to the case questions. Cite these sources in the body of the report where appropriate and list them in the bibliography at the end of the report.

Provide well-reasoned arguments, numerical evidence, financial data, and robust analysis where possible.

Substitute phrases such as "we think," "we believe," and "we feel" with "our analysis shows."

The report should be well organized, written in business writing style, and adhered to top management level standards and expectations.

336 MGMT 170 Case Study