How much does the "author" play a role in the advertisement?  Discuss the "author's" image and credibility.

What are the basic and hidden messages of the ad? 

How does the ad’s presentation illustrate or affect its message? 

Discuss the rhetorical appeals the ad uses to persuade its audience – logos, ethos, pathos.

Who is the ad’s targeted audience, and do you think this ad will persuade them?  Why or why not?

Add any other information you think might help your group member.