OPTIONAL EXTRA CREDIT ASSIGNMENT

Due no later than April 7, 2005

CREATE AN ADVERTISEMENT

Pretend that a company has hired you to create an advertisement for one of its products.  This should be a real company, and a real product that they produce.  Create an effective advertisement using any of the rhetorical strategies we’ve discussed in class.  When creating your ad, keep in mind the company that makes the product.  Might they have an image problem that needs to be overcome?  Also, remember to target a particular audience.  And finally, make sure that you use “cultural norms, values and beliefs” as a backdrop for your advertisement, in some way.  Pay particular attention to the design of your ad, making sure that the presentation aids in getting the message across.

Be Creative:  You can create a print ad using a Desktop Publishing program, or your own two hands and some crayons.  You could put it on the internet if you’re technologically savvy.  Or, you can find a video camera a make a TV Commercial. 

With your advertisement, turn in a one to two page write-up explaining your choices in the layout, design, etc.  Tell me why you think your advertisement would be effective.

Due no later than Thursday, April 7 at the beginning of class. 

This assignment is worth a maximum of five points.