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src="index.fld/image001.png" alt="Text Box: How to Help E-commerce Businesses Increase sales and Retain Customers&#13;&#10;" v:shapes="Text_x0020_Box_x0020_1"><![endif]><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape id="_x0000_i1049" type="#_x0000_t75" style='width:708pt;height:157.2pt'> <v:imagedata croptop="-65520f" cropbottom="65520f"/> </v:shape><span style='mso-element:field-end'></span><![endif]--><b><span style='font-size:36.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:Calibri'><o:p></o:p></span></b></p> <p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:36.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:Calibri'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoNormal align=center style='text-align:center'><b style='mso-bidi-font-weight: normal'><span style='font-size:36.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family: Calibri;mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_29" o:spid="_x0000_i1048" type="#_x0000_t75" alt="Graphical user interface, application&#10;&#10;Description automatically generated" style='width:1174pt;height:428pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image002.png" o:title="Graphical user interface, application&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img width=1174 height=428 src="index.fld/image002.png" alt="Graphical user interface, application&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_29"><![endif]></span></b><b><span style='font-size: 36.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:Calibri'><o:p></o:p></span></b></p> <p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:20.0pt;font-family:"Bodoni 72 Book"'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>When developing my health product company, I realized very quickly the importance of selling our products online and figuring out the most efficient ways to increase online product sales and retain customers.<span style='mso-spacerun:yes'>  </span>E-Commerce sales have grown rapidly in the past few years.<span style='mso-spacerun:yes'>  </span>Even prior to the Covid-19 pandemic, many people chose online shopping over other alternatives.<span style='mso-spacerun:yes'>  </span>Now, more than ever, online shopping for the consumer is more discreet, safe, convenient and provides a larger variety of options at lower prices.<span style='mso-spacerun:yes'>  </span>While consumers find it beneficial, it is extremely advantageous for merchants.<span style='mso-spacerun:yes'>  </span>Merchants can sell online at lower operating costs, reach an unlimited amount of customers and serve niche markets.<span style='mso-spacerun:yes'>  </span>Selling online also makes it much easier to collect, measure, and act on customer data.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>According to Statista, e-commerce sales have more than tripled in 2020 to $4.2 trillion and are predicted to hit $6.5 trillion by 2023.<span style='mso-spacerun:yes'>  </span>Currently, in 2020, there are 2.05 billion shoppers and 75% of people in the world shop online at least once a month.<span style='mso-spacerun:yes'>  </span>Not to mention, over 63% of all shopping journeys start online.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>According to Digital 2020, 928.5 million people can be reached by ads on Instagram and 92% of Instagram users say they ve followed a brand, clicked on their website, or made a purchase after seeing a product on the platform.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>I am creating a website to not only share this information with other entrepreneurs, but to also gain feedback from others with experience and, as I ve gathered, any extra exposure for our company is advantageous!<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Our Company<o:p></o:p></span></u></b></p> <p class=MsoNormal align=center style='text-align:center'><a href="https://www.elevatdfemme.com/"><b style='mso-bidi-font-weight:normal'><span style='font-size:32.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; color:windowtext;mso-no-proof:yes;text-decoration:none;text-underline:none'><!--[if gte vml 1]><v:shape id="Picture_x0020_31" o:spid="_x0000_i1047" type="#_x0000_t75" alt="A picture containing arrow&#10;&#10;Description automatically generated" href="https://www.elevatdfemme.com/" style='width:682pt;height:252pt; visibility:visible;mso-wrap-style:square' o:button="t"> <v:fill o:detectmouseclick="t"/> <v:imagedata src="index.fld/image003.png" o:title="A picture containing arrow&#10;&#10;Description automatically generated" croptop="19748f" cropbottom="21321f" cropleft="1f" cropright="-699f"/> </v:shape><![endif]--><![if !vml]><span style='mso-ignore:vglayout'><img border=0 width=682 height=252 src="index.fld/image004.png" alt="A picture containing arrow&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_31"></span><![endif]></span></b></a><b><u><span style='font-size:32.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal align=center style='text-align:center'><b><u><span style='font-size:32.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></b></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Our company is a natural health product company called <a href="https://www.elevatdfemme.com/">Elevatd Femme</a>.<span style='mso-spacerun:yes'>  </span>It is a CBD company committed to providing the highest quality products crafted for women looking to create a well-balanced life.<span style='mso-spacerun:yes'>  </span>We are on mission to inspire and empower women to take back their health and live their best life through the power of hemp.<span style='mso-spacerun:yes'>  </span>All of our products are vegan, organic, natural, authentic, femme forward and femme focused products designed to match the evolving woman s lifestyle.<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape 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Book";mso-bidi-font-family:"Times New Roman"'>We are currently on all social media platforms and have gained around 10,000 followers on our Instagram page.<span style='mso-spacerun:yes'>  </span>With that said, we needed to figure out how to turn a larger percentage of those followers into sales and loyal customers, while also continuing to gain more followers, increase engagement, and convert them into sales.<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_32" o:spid="_x0000_i1045" type="#_x0000_t75" alt="Background pattern&#10;&#10;Description automatically generated" style='width:437pt;height:436pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image006.png" o:title="Background pattern&#10;&#10;Description automatically generated" croptop="-17960f" cropbottom="-17922f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=437 height=436 src="index.fld/image007.png" alt="Background pattern&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_32"><![endif]></span><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Here is a list of 10 solutions we found to be the most successful:<o:p></o:p></span></u></b></p> <p class=MsoNormal><b><u><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></b></p> <p class=MsoListParagraphCxSpFirst style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Build a webpage that is easy to navigate and implements a simple checkout process.<span style='mso-spacerun:yes'>  </span>The website needs to have a link available on all social media platforms and be aesthetically pleasing and on-brand. <o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span style='font-size:22.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family: Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri'><span style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>In our experience, we found that purchasing a domain on <a href="https://www.godaddy.com/">GoDaddy</a> and using <a href="https://www.squarespace.com/">SquareSpace</a> to build our website was the most efficient way to do so.<span style='mso-spacerun:yes'>  </span>We also found <a href="https://stripe.com/">Stripe</a> and <a href="https://www.paypal.com/us/home">PayPal</a> to be the most user friendly checkout processes that also work with SquareSpace smoothly. We use <a href="https://www.shipstation.com/">ShipStation</a> synergistically with the <a href="https://www.usps.com/business/">USPS Business</a> for the shipping portion of the business.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Offer a product that people need or solves a problem and establish value!<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Send free samples to influencers, with content for them to post.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>4.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Educate! Create blogs with valuable content.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>5.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Build a big mailing list. Create an opt-in pop up window that offers an incentive to join the mailing list so that you can send offers, news, and incentives to potential customers that were interested but didn t actually follow through with a purchase.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span style='font-size:22.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family: Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri'><span style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Squarespace offers multiple tutorials on how to implement both blogs, pop up windows, and campaign emails.<span style='mso-spacerun:yes'>  </span>It really is a one stop shop for businesses!<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>6.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Offer incentives for referrals and social media posts to tap into other circle of influences.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>7.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Obtain and promote customer feedback to look more trustworthy!<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>8.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Learn how to implement an Ad words campaign for google searches.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span style='font-size:22.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family: Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri'><span style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Here is a link on how to set up a <a href="https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-RVN!o3~Cj0KCQjwreT8BRDTARIsAJLI0KJhF86tS6j6PABjsuoKkNspurdEui__TyxAnmJglSwpuLPjxJjNgL4aAkubEALw_wcB~111400954283~kwd-22848813788~11415669828~474253333367&amp;gclid=Cj0KCQjwreT8BRDTARIsAJLI0KJhF86tS6j6PABjsuoKkNspurdEui__TyxAnmJglSwpuLPjxJjNgL4aAkubEALw_wcB">Google Ad Campaign</a><o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>9.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Send out follow up emails to clients who purchased products to get honest feedback.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span style='font-size:22.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family: Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri'><span style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>To reiterate, this can be done through SquareSpace<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>10.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Commit to posting content on all social media accounts at least twice a day to optimize engagement and exposure.<o:p></o:p></span></p> <p class=MsoListParagraphCxSpLast style='margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span style='font-size:22.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family: Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri'><span style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>This can be time consuming and draining.<span style='mso-spacerun:yes'>  </span>There are many apps that can help, like <a href="http://planoly.com/">Planoly</a> for instance, that will draft, plan, schedule, and publish content for you. <o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>It is also important to come up with at least three S.M.A.R.T. objective goals that really lay out detailed goals, with meticulous plans on how to accomplish them, and a time constraint.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_35" o:spid="_x0000_i1044" type="#_x0000_t75" alt="A picture containing table, sitting, pink, covered&#10;&#10;Description automatically generated" style='width:310pt;height:310pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image008.jpg" o:title="A picture containing table, sitting, pink, covered&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=310 height=310 src="index.fld/image008.jpg" alt="A picture containing table, sitting, pink, covered&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_35"><![endif]></span><span style='font-size:26.0pt; font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Following is a list of three examples that happen to be our S.M.A.R.T. Objectives:<o:p></o:p></span></u></b></p> <p class=MsoNormal><span style='font-size:22.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoListParagraphCxSpFirst style='margin-left:.75in;mso-add-space:auto; text-indent:-.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>By November 30, 2020, mail free product boxes to fifty influencers on Instagram who have optimal engagement with 500,000 followers or more.<span style='mso-spacerun:yes'>  </span>These fifty particular influencers need to fit our demographic and brand image.<span style='mso-spacerun:yes'>  </span>If we can sell one product to only 5% of their followers, that would be 1.25 million new customers, with a minimum profit of $61,250,000 (profit margin of cheapest product).<o:p></o:p></span></p> <p class=MsoListParagraphCxSpMiddle style='margin-left:.75in;mso-add-space: auto;text-indent:-.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>Compile a large mailing list of at least 25,000 people by December 31, 2020.<span style='mso-spacerun:yes'>  </span>We will run Ad words campaigns on Google and Facebooks Ad s targeted towards our demographic multiple times a day.<span style='mso-spacerun:yes'>  </span>We will also add a opt-in pop up window that offers a free gift in exchange for an email address. Additionally, we will post 2-part blogs where we mention at the end of the first blog that a second part will be published later in the week and ask for an email address if they would like a direct link when the second part is published. <o:p></o:p></span></p> <p class=MsoListParagraphCxSpLast style='margin-left:.75in;mso-add-space:auto; text-indent:-.25in;mso-list:l1 level1 lfo4'><![if !supportLists]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-fareast-font-family: "Bodoni 72 Book";mso-bidi-font-family:"Bodoni 72 Book"'><span style='mso-list: Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:22.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'>By January 2020, I would like to have 20,000 people a month reading our blogs.<span style='mso-spacerun:yes'>  </span>We will make this possible by posting a blog every day with links and short attention grabbing posts on all social media platforms.<span style='mso-spacerun:yes'>  </span>Our goal is to attract and retain customers through education and relatability. <o:p></o:p></span></p> <p class=MsoNormal><b><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Examples of Content For Social Media<o:p></o:p></span></u></b></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></b></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman";mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_3" o:spid="_x0000_i1043" type="#_x0000_t75" alt="A screen shot of different people&#10;&#10;Description automatically generated" style='width:298pt;height:495pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image009.png" o:title="A screen shot of different people&#10;&#10;Description automatically generated" croptop="9621f" cropbottom="5685f" cropright="220f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=298 height=495 src="index.fld/image010.png" alt="A screen shot of different people&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_3"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_4" o:spid="_x0000_i1042" type="#_x0000_t75" alt="A picture containing photo, different, various, bunch&#10;&#10;Description automatically generated" style='width:301pt;height:495pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image011.png" o:title="A picture containing photo, different, various, bunch&#10;&#10;Description automatically generated" croptop="9507f" cropbottom="5765f" cropright="-350f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=301 height=495 src="index.fld/image012.png" alt="A picture containing photo, different, various, bunch&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_4"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_5" o:spid="_x0000_i1041" type="#_x0000_t75" alt="A screen shot of different people&#10;&#10;Description automatically generated" style='width:302pt;height:499pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image013.png" o:title="A screen shot of different people&#10;&#10;Description automatically generated" croptop="9304f" cropbottom="5765f" cropleft="1f" cropright="-570f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=302 height=499 src="index.fld/image014.png" alt="A screen shot of different people&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_5"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_6" o:spid="_x0000_i1040" type="#_x0000_t75" alt="A picture containing photo, different, many, screen&#10;&#10;Description automatically generated" style='width:298pt;height:505pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image015.png" o:title="A picture containing photo, different, many, screen&#10;&#10;Description automatically generated" croptop="9001f" cropbottom="5462f" cropright="307f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=298 height=505 src="index.fld/image016.png" alt="A picture containing photo, different, many, screen&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_6"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_9" o:spid="_x0000_i1039" type="#_x0000_t75" alt="A picture containing graphical user interface&#10;&#10;Description automatically generated" style='width:417pt;height:499pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image017.jpg" o:title="A picture containing graphical user interface&#10;&#10;Description automatically generated" croptop="5200f" cropbottom="6283f" cropleft="-1f" cropright="-475f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=417 height=499 src="index.fld/image018.png" alt="A picture containing graphical user interface&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_9"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_8" o:spid="_x0000_i1038" type="#_x0000_t75" alt="Graphical user interface, text&#10;&#10;Description automatically generated" style='width:311pt;height:536pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image019.png" o:title="Graphical user interface, text&#10;&#10;Description automatically generated" croptop="6170f" cropbottom="5158f" cropright="-2540f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=311 height=536 src="index.fld/image020.png" alt="Graphical user interface, text&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_8"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_7" o:spid="_x0000_i1037" type="#_x0000_t75" alt="Text&#10;&#10;Description automatically generated" style='width:300pt;height:531pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image021.png" o:title="Text&#10;&#10;Description automatically generated" croptop="6170f" cropbottom="5664f" cropright="-131f"/> </v:shape><![endif]--><![if !vml]><img border=0 width=300 height=531 src="index.fld/image022.png" alt="Text&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_7"><![endif]></span><span style='font-size:26.0pt; font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'>Screenshots from our SquareSpace Website:<o:p></o:p></span></u></b></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></b></p> <p class=MsoNormal><b><u><span style='font-size:26.0pt;font-family:"Bodoni 72 Book"; mso-bidi-font-family:"Times New Roman"'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_16" o:spid="_x0000_i1036" type="#_x0000_t75" alt="A screenshot from a bottle&#10;&#10;Description automatically generated" style='width:1535pt;height:1264pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image023.png" o:title="A screenshot from a bottle&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1535 height=1264 src="index.fld/image023.png" alt="A screenshot from a bottle&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_16"><![endif]></span></b><b><u><span style='font-size: 26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_17" o:spid="_x0000_i1035" type="#_x0000_t75" alt="Diagram&#10;&#10;Description automatically generated" style='width:1492pt;height:1212pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image024.png" o:title="Diagram&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1492 height=1212 src="index.fld/image024.png" alt="Diagram&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_17"><![endif]></span></b><b><u><span style='font-size: 26.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_18" o:spid="_x0000_i1034" type="#_x0000_t75" alt="A picture containing table, cup, bottle, coffee&#10;&#10;Description automatically generated" style='width:1476pt;height:1097pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image025.png" o:title="A picture containing table, cup, bottle, coffee&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1476 height=1097 src="index.fld/image025.png" alt="A picture containing table, cup, bottle, coffee&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_18"><![endif]><!--[if gte vml 1]><v:shape id="Picture_x0020_23" o:spid="_x0000_i1033" type="#_x0000_t75" alt="A close up of a bottle&#10;&#10;Description automatically generated" style='width:1459pt;height:1090pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image026.png" o:title="A close up of a bottle&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1459 height=1090 src="index.fld/image026.png" alt="A close up of a bottle&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_23"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_19" o:spid="_x0000_i1032" type="#_x0000_t75" alt="A bottle of wine&#10;&#10;Description automatically generated" style='width:1482pt;height:1084pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image027.png" o:title="A bottle of wine&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1482 height=1084 src="index.fld/image027.png" alt="A bottle of wine&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_19"><![endif]></span></b><b><u><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_20" o:spid="_x0000_i1031" type="#_x0000_t75" alt="Text&#10;&#10;Description automatically generated" style='width:1483pt;height:1054pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image028.png" o:title="Text&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1483 height=1054 src="index.fld/image028.png" alt="Text&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_20"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_21" o:spid="_x0000_i1030" type="#_x0000_t75" alt="Chart, bubble chart&#10;&#10;Description automatically generated" style='width:1522pt;height:1088pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image029.png" o:title="Chart, bubble chart&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1522 height=1088 src="index.fld/image029.png" alt="Chart, bubble chart&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_21"><![endif]></span></b><b><u><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_22" o:spid="_x0000_i1029" type="#_x0000_t75" alt="Text, letter&#10;&#10;Description automatically generated" style='width:1523pt;height:1069pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image030.png" o:title="Text, letter&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1523 height=1069 src="index.fld/image030.png" alt="Text, letter&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_22"><![endif]></span></b><b><u><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_24" o:spid="_x0000_i1028" type="#_x0000_t75" alt="A picture containing timeline&#10;&#10;Description automatically generated" style='width:1441pt;height:1054pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image031.png" o:title="A picture containing timeline&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1441 height=1054 src="index.fld/image031.png" alt="A picture containing timeline&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_24"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_25" o:spid="_x0000_i1027" type="#_x0000_t75" alt="Timeline&#10;&#10;Description automatically generated" style='width:1456pt;height:1014pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image032.png" o:title="Timeline&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1456 height=1014 src="index.fld/image032.png" alt="Timeline&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_25"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_26" o:spid="_x0000_i1026" type="#_x0000_t75" alt="Graphical user interface, application&#10;&#10;Description automatically generated" style='width:1469pt;height:1065pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image033.png" o:title="Graphical user interface, application&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1469 height=1065 src="index.fld/image033.png" alt="Graphical user interface, application&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_26"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"; mso-no-proof:yes'><!--[if gte vml 1]><v:shape id="Picture_x0020_27" o:spid="_x0000_i1025" type="#_x0000_t75" alt="Graphical user interface, text, application, chat or text message&#10;&#10;Description automatically generated" style='width:1431pt;height:1067pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="index.fld/image034.png" o:title="Graphical user interface, text, application, chat or text message&#10;&#10;Description automatically generated"/> </v:shape><![endif]--><![if !vml]><img border=0 width=1431 height=1067 src="index.fld/image034.png" alt="Graphical user interface, text, application, chat or text message&#10;&#10;Description automatically generated" v:shapes="Picture_x0020_27"><![endif]></span></b><b><u><span style='font-size: 24.0pt;font-family:"Bodoni 72 Book";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></u></b></p> </div> </body> </html>