We’ll continue with Reeder’s notes.
Lemma (Transfer Evaluation). Let $G$ be a finite group, $H$ an abelian subgroup of $G$, and $T:G\rightarrow H$ the transfer map. Then for each $g\in G$, there exists $k_1,\ldots, k_r\in \mathbb{N}$ and $x_1,\ldots, x_r\in G$ such that \[T(g) = (x_1^{-1}g^{k_1}x_1)\cdots(x_r^{-1}g^{k_r}x_r)\] where $k_1 + \cdots + k_r = |G:H|$ and $x_i^{-1}g^{k_i}x_i \in H$ for all $1\le i\le r$.
Corollary (Transfer to Central Subgroup). Let $G$ be a finite group, $H\le Z(G)$, and $T:G\rightarrow H$ the transfer map. Set $m= |G:H|$. Then $T(g) = g^m$ for all $g\in G$.
Corollary. Let $G$ be a finite group and $P\in \operatorname{Syl}_p(G)$. If $P\le Z(N_G(P))$ (or equivalently: $N_G(P) = C_G(P)$), then for $T:G\rightarrow P$ the transfer map and $m= |G:P|$, we have that $T(p) = p^m$ for all $p\in P$.
Write up—in your own words—a proof of Theorem 10.12. Start from the last corollary above. Then argue (as in Reeder’s notes) that the transfer map to $P$ is surjective, and conclude that the kernel of the transfer map is a normal $p$-complement.
Lemma. Let $p,q$ be distinct primes. If $G$ has order $p^2q$, then $G$ is not simple.